Alexandria MacFarlane is the Founder and CEO of Truly Lifestyle Brand, a BC-bred, back-to-basics self-care line that focuses on the simple, main ingredients that keep you truly glowing. Alexandria’s entrepreneurial spirit, experience in influencing, and passion for what she does launched Truly into the star brand it is, and we had the chance to chat with her about it!
Tell us about how your passion for beauty and wellness launched into Truly Lifestyle Brand - what inspired you to start it?
I started off as a micro influencer, and the main reason my following grew was my interest in skin care, beauty, and I created quite a following because of that. I was being sent a lot of skin care products, and it didn’t matter what brand name it was - but I always resorted to things that had one simple ingredient, or that I would make myself like tea tree oil. I had a full time job at a credit union, and my manager asked where I saw myself in five years. I told them that I always wanted my own business - I had always been very entrepreneurial. I thought to myself, “What if I started my own skincare company?” and I went home and told my boyfriend I was starting a skincare company. I said this in January 2019, and we launched in June 2019.
We launched with really simple things, initially with our Truly Clear Spot Treatment (tea tree oil and grapeseed oil), and Witch Hazel. We started out with my ride or dies, and eventually developed into my staple serums which we hired formulators to make the best of the best.
What is your day to day like as the Founder and CEO?
I work 24/7. It’s weird, because back when I had a full time job, I would have said “no way” to working that much. But when it’s your own business, it doesn’t feel like work - it feels like an extension of you. During a full day, I am working from the moment I open my eyes until I fall asleep. I love working as a team with our employees. I’m always answering emails, doing social media, collaborating, and I go into the warehouse every day. Every day is different.
What are your top Truly product picks for someone who is looking to develop a routine?
To develop a good skincare routine, you will need a cleanser (Truly Cleansing Facial Cleanser), toner (Truly Youthful Rose Toner) our Truly Brightening Vitamin C serum, and a good cream (Truly Moisturizing Face Cream) If you have those four products, you’ll see a big difference in your skin. Our Vitamin C serum is wildly popular and has rave reviews - it’s the best I’ve ever used!
What has been an "unforgettable" moment for you while growing this business?
I feel like every moment is quite unforgettable, but I would say that when I made the BC Business 30 Under 30 list it was such a reassuring moment for how hard I work on this. People tell me I’m doing well, but when you do it every day you almost don’t feel that way. My team definitely played a huge part in making that happen, and it was absolutely the most unforgettable moment.
How do you stay on top of your self care routine with such a busy schedule?
To help keep up my self care routine, I try to work from home on the weekends and not go into the warehouse. On Sundays I like to reset and do my hair masks and face mask and it helps me feel really productive and good about myself. At the warehouse, we all work out together as a team at the gym in the building every day. It’s hard for everyone to fit in workouts - and it’s nice to have it here and to know I moved my body each day. It’s a good push when all of us go to the gym together, we all motivate each other! We all feel so much happier and more awake to continue with the work day.
If you could create your dream scented candle, what would you include in it?
I love the Kilig Mahal Kita Candle! It’s my absolute favourite scent of any candle I’ve had. Anything with a crisp, citrusy scent is my favourite.